AI marketing agents with one boss and one number
An AI marketing agent is software that carries out one kind of marketing work from a brief. In VirtualCmo seven agents take their briefs from the AI CMO, report status to it, and are judged by the pipeline the plan needs, not by how much they produce.
SEO agent
Finds the searches your buyers make and plans the pages that win them. Keyword gaps, page plans, briefs for pages that win buyer searches, technical fixes ranked by impact.
Outcome it is judged on
More qualified organic visits and demo requests
See the seo agentPaid Ads agent
Paces spend, moves budget between campaigns and drafts new ad sets. Daily pacing on Google Ads, Meta Ads and LinkedIn Ads, budget moves inside guardrails, new ad set drafts.
Outcome it is judged on
Lower CAC and steadier ROAS
See the paid ads agentContent agent
Briefs and drafts bottom-of-funnel pages, comparisons and case pages. Comparison pages, use case pages and articles drafted from the plan, sent to your team for review.
Outcome it is judged on
Pages that convert readers who are ready to buy
See the content agentEmail agent
Builds nurture, onboarding and win-back sequences and watches their results. Nurture, onboarding and win-back sequences in your email tool, with results tied to pipeline.
Outcome it is judged on
More leads turning into pipeline
See the email agentSocial agent
Plans founder and company posts around the quarterly themes. Founder and company posts planned around the quarter's themes, drafted for approval.
Outcome it is judged on
Steady reach with the accounts you sell to
See the social agentCRO agent
Designs tests on pricing, signup and demo pages and reads the results. Tests on pricing, signup and demo pages with sample sizes worked out before launch.
Outcome it is judged on
More of the same traffic turning into revenue
See the cro agentCompetitor agent
Watches competitor pricing, pages and messaging and flags what changed. Competitor pricing, messaging, ads and new pages checked and summarised in a weekly digest.
Outcome it is judged on
No surprise price cuts or launches
See the competitor agentThe CMO above them
Agents do not choose their own work. The AI CMO decides what matters this quarter, how much each channel gets and which agent owns which item.
What agents decide alone and what waits for you
Decision rights are set per workspace. These are the defaults, and you can tighten any of them. The AI marketing agent guide covers the reasoning behind each line.
| Action | Default |
|---|---|
| Draft a page, email, post or ad | Agent does it, you review before anything goes live |
| Move budget between campaigns in one channel | Auto-execute inside your max shift, otherwise Approve |
| Move budget between channels | Approve, unless an auto-execute rule covers it |
| Raise total monthly spend | Always Approve, never automatic |
| Launch a new campaign or test | Approve |
| Flag a competitor change | Agent does it, appears in the weekly digest |
Frequently asked questions
How many agents can we use?
Growth activates four of the seven agents at once, your choice, and you can swap them. Scale and Enterprise run all seven. See pricing for task limits per plan.
Do the agents publish or spend without approval?
No. Agents prepare drafts and tasks. Publishing and spending go through your approval rules, and auto-execute only applies to budget moves inside the guardrails you set.
Who tells the agents what to do?
The AI CMO. It writes the quarterly and monthly plan, turns plan items into briefs and assigns each to an agent or to a person on your team.
What counts as an agent task?
One brief completed by an agent, such as a page draft, an email sequence, a campaign change proposal or a test design. Growth includes 300 a month, Scale 1,500 and Enterprise 6,000. Deleting a task does not return quota.
Can our own team own plan items instead?
Yes. Any plan item can be assigned to a person. The agents fill gaps; they do not replace a team that already does the work well.
Let the AI CMO brief its first agents
Enter your website, revenue target and monthly budget. The required pipeline and three recommendations are ready in about a minute.